Brown by Happy

Characteristics of the juice tested

• Sponsor having lent material for the review: Yes Attitude
• Price of the tested packaging: 6.30 €
• Quantity: 10ml
• Price per ml: 0.63 €
• Price per liter: 630 €
• Juice category according to price per ml previously calculated: Mid-range, from 0.61 to 0.75 € ml
• Nicotine dosage: 4mg / ml
• Proportion of Vegetable Glycerin: 70%

Packing

• Presence of a box: No
• Are the materials in the box recyclable ?:
• Presence of a tamper-evident seal: Yes
• Bottle material: Glass, the packaging can only be used for filling if the stopper is fitted with a pipette
• Cap equipment: Glass pipette
• Tip Feature: Thick
• Name of the juice wholesale on the label: Yes
• Wholesale PG-VG proportions display on label: Yes
• Wholesale nicotine dosage display on the label: Yes

Steamer note for packaging: 3.94 / 5

Comments on the packaging

The Happy Range is presented as a new brand of liquid from St Malo. This brand comes from a professional passionate about vape, the goal he has set is ambitious, offer us:
“An exceptional range of liquids departing from the beaten track already crowded with a plethora of more or less similar products.”
The creator chose to name his Happy line this way because he loves Pharrell Williams' song that best reflects his state of mind.

We like this kind of talk, the Happy range currently offers three references. The juices are presented in 10ml glass bottles equipped with pipettes. The presentation corresponds well to a higher range juice and the price also suddenly.

For this first meeting, I selected Brown, a liquid that is presented as the most “groovy baby” tobacco, that promises.

Legal, security, sanitary, and religious compliance

• Presence of child safety on the cap: Yes
• Presence of clear pictograms on the label: Yes
• Presence of relief marking for the visually impaired on the label: Yes
• 100% of the juice compounds are indicated on the label: Yes
• Presence of alcohol: No
• Presence of distilled water: No
• Presence of essential oils: No
• Compliance HIDE: Do not know
• HALAL compliance: Do not know
• Indication of the name of the laboratory producing the juice: Yes
• Presence of the contacts necessary to reach a consumer service on the label: Yes
• Presence on the label of a batch number: Yes

Vapelier's note regarding the respect of various conformities (except religious): 5 / 5

Comments on the security, legal, health and religious aspects

It is a passionate who is at the origin of this brand, so he turned to one of the most serious laboratories for the preparation of his juices: LFEL. He creates and they take care of the “dirty work”, finally they do it so well that at this level we are more on a work of goldsmith.

In terms of transparency and security, nothing is missing, not even the famous TPD notice that is hidden under the label which is duplicated.
In short, a 5/5, everything is totally “Happy”.

Appreciation of the packaging

• Does the graphic design of the label and the product name agree ?: Yes
• Global correspondence of the packaging with the product name: Yes
• The packaging effort made is in accordance with the price category: Yes

Vapelier's note regarding packaging with regard to juice category: 5 / 5

Comments on the packaging

The spirit of these juices is very “Jackie Brown”, we are in a pure “funk seventies” style.
It is super “Happy” as a presentation, it is identical for each juice in its lines and its arrangement, but different dominant colors come to tell you about the flavor at a glance.

The layout, the typography, the color combination everything is totally in line with the funky groove spirit of the brand that sits at the center of the label in a style that inevitably makes me think of one of the best Tarantino.

We are on a 10ml glass bottle equipped with a pipette, this is exactly what we like to have as a container when we cross the symbolic bar of 5,90 € per bottle.

A product well presented, no it is not that. A really funky product class.

Sensory appreciations

• Color and product name agree ?: Yes
• Do the smell and the name of the product agree ?: Yes
• Definition of odor: Woody, Blond Tobacco
• Definition of taste: Herbal, Dry fruit, Tobacco
• The taste and the name of the product, do they agree ?: Yes
• Did I like this juice ?: Yes
• This liquid reminds me: This juice and the same quenching as the juice range Rope Cut.

Vapelier's note on the sensory experience: 5/5

Comments on the taste of the juice

Happy therefore proposes us for this first juice, a tobacco. I remind you that the goal of this young company is to offer us original juices in their design.
For their tobacco they have therefore decided to combine a blond tobacco, honey, hazelnuts and popcorn, which looks nice, but not unfamiliar.

On the smell, there is no doubt about the presence of tobacco, honey and hazelnuts, we can clearly distinguish these three fragrances which unite to give us a sweet, warm and woody scent.
So as I said the mixture does not seem that original on paper, but when you taste it you realize that the originality comes from the assembly. In fact, two notes dominate, tobacco and honey which seems to be a deep forest honey with woody and slightly sweet notes. Its two notes dominate the debates, together they form a balanced and complex whole which is original. The woody and vegetal honey tobacco mix inspires me with a natural liquorice branch with certain flavor accents.

The hazelnut and the popcorn are more subtle, they will be expressed more or less depending on the heating.
This tobacco has two reading levels, warm it is vegetal and woody. While with a hotter vape, it offers a wider window on the two secondary flavors, it then becomes less vegetal, more “smoky” without completely losing its woody base character.

Tasting recommendations

• Recommended power for optimal taste: 22W
• Type of steam obtained at this power: Thick
• Hit type obtained at this power: Medium
• Atomizer used for the review: Ares
• Value of the resistance of the atomizer in question: 1
• Materials used with the atomizer: Kanthal, Cotton

Comments and recommendations for an optimal tasting

Our juice is an all-rounder. It is at ease both in MTL (indirect vape) and in DL (direct vape). It plays a very interesting evolutionary score depending on the heat, which gives it a good range of use. For my part, it is around 18-20W in MTL, and 40-50W in DL.

Recommended Moments

• Recommended times of the day: Morning, Morning - coffee breakfast, Morning - chocolate breakfast, Morning - tea breakfast, Aperitif, Lunch / dinner, End of lunch / dinner with coffee, End of lunch / dinner with a digestif, All afternoon during everyone's activities, Early evening to relax with a drink, End of the evening with or without herbal tea, Night for insomniacs
• Can this juice be recommended as an All Day Vape: Yes

Overall average (excluding packaging) of the Vapelier for this juice: 4.65 / 5

My mood ticket on this juice

A very nice meeting. The last time I enjoyed a tobacco so much goes back to my tests of Rope cut, Canadian pipe tobacco, just perfect.

The Brown will probably not deliver you its charms during your first puffs. This juice is not a simple gourmet boat tobacco which takes up the codes of fashion.

It is a complex tobacco where the flavors have been judiciously chosen and proportioned to arrive at a sort of conductive flavor that is difficult to describe well. The kind of construction that doesn't exactly make it clear to you why this tobacco is good. This is typically the type of flavor we love or hate.

This could have been totally true if the liquid had only one taste reading. But here, its complexity allows it to change its flavor according to the temperature of the vape. So I'm pretty sure that it's always possible to find a power range where this juice is able to please you or at least make it at least vapable.

Personally, I really enjoyed this juice. I vaped it in both vaping modes and managed to find my sweet spot in both.

I would therefore say bravo to Happy for this beautiful creation. And the “Groovy Baby” spirit you tell me!

This liquid has style, a certain character and whatever the way you taste it (provided you love it of course), it will always be warm and pleasant, a bit like a piece of funky music, once well tamed.

A top juice deserved because it is really worth seeing.

Good Vape,

Vince.

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